Kevin Keinert's 1958 Edsel Citation Webpage  
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Here are a few pictures of my 1958 Edsel Citation. It only had 50,000 original miles on it when I purchased it in May, 2004. The original owner won this car in a Simmons Mattress Company contest back in 1958. She had to "name the StrongMen" (see ad below) and write in 25 words or less "What I like about my Beautyrest mattress".

This is the contest ad. It ran in the April 28th, 1958 issue of LIFE magazine.

Edsel Winners
Here is a picture taken of the lady that won the Edsel. Second from the left is the Simmons Co. sales rep that presented the car to her. Next is the owner of the furniture store where she bought the mattress. He also won an Edsel for selling the mattress to her. Fourth person is the brother and co-owner of the furniture store.

Simmons News
This is an article that was published in the Bedford Democrat about the event.
It is dated Nov. 13, 1958.

The lady that won this car passed on in 1993. She had no children, so as part of her estate, the car was given to a former boyfriend who resides in Modesto, CA. That is how this Virginia car made it's way out west to California. The boyfriend (who was 85 years old when I first wrote this in 2004) had decided that it was time to let someone else "purchase the right to maintain it" for awhile. So, how did I find this car for sale??? How else,... on eBay !

Kevin R. Keinert
4351 Beverly Dr.
Santa Maria, California
93455   USA
(805) 937-8881

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